Adobe® Names Peavey Custom Shop 'Site Of The Day'

August 27, 2007

PEAVEY INT'L. HEADQUARTERS - Multimedia and graphics software pioneer Adobe Systems has chosen the new, online Peavey Custom Shop as its prestigious "Site Of The Day" for bringing the art of guitar design to the Web through innovative techniques. Located at www.PeaveyCustomShop.com, this real-time online portal lets musicians design one-of-a-kind musical instruments to their own specifications. The site's exclusive Custom Graphics portal and patented Art Guitar® printing system allow users to upload any JPEG image to be printed on their guitars. Additional options include a color palette that contains more than 16 million colors, and numerous feature options that enable musicians to create truly unique Peavey guitars. Adobe Systems' "Site Of The Day" recognizes web sites that use strong visual designs, superior functionalities and innovative uses of Adobe products, and gives credit to the creative and engineering talent behind the scenes. "Site Of The Day" winners, including the Peavey Custom Shop beginning August 27, are archived at www.adobe.com/showcase. The Peavey Custom Shop also won Best In Show honors at the Summer NAMM trade show, an annual gathering of music-industry leaders and retailers, where Peavey debuted the new web site in July. Commented Zach Phillips, editor of trade journal Music Inc and contributor to NAMM's Best In Show panel, "With the Peavey Custom Shop, Peavey has taken our culture's love of customization and adapted it to the guitar market. This is no small feat, especially considering the depth of features that Peavey lets customers tweak when building their custom guitars." Peavey Custom Shop musical instruments are crafted by seasoned luthiers in Mississippi, the Birthplace of American Music, where Hartley Peavey founded his globally successful company in 1965. Peavey has designed signature product lines for artists and brands as diverse as Joe Satriani and John Taylor (Duran Duran), Jack Daniel's® and Orange County Choppers®. Peavey revolutionized guitar manufacturing in the 1970s with its T-60™, the first guitar made using CNC computer-controlled machinery. The T-60 bridged the gap between the vintage and modern eras in guitars, and today Peavey's guitar-making techniques have become the industry standard.
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