Peavey Vypyr Named 'Amp of the Year' For Third Year In A Row

January 28, 2011

PEAVEY INT’L. HEADQUARTERS — For the third consecutive year, music-product retailers voted the innovative Peavey® Vypyr™ Series modeling guitar amplifiers the Amplifier Line of the Year in Musical Merchandise Review (MMR) magazine’s annual Dealers’ Choice Awards.

“The Vypyr has become one of the best-selling guitar amplifier lines in the history of Peavey Electronics,” said Hartley Peavey, founder and CEO of Peavey Electronics Corporation. “The unique combination of patented analog and digital technologies in the Vypyr Series gives guitar players an amazing range of tones and versatility, with highly accurate models of classic amps and effects. We’re honored to once again earn our dealers’ resounding approval for our Vypyr Series.”

Peavey also won the Dealers’ Choice Award for Sound Reinforcement Line of the Year, an honor the company has received from retailers in four of the past six years for advancements in technology such as the Versarray™ line array loudspeaker system and more.

The Peavey Vypyr Series dramatically redefines the power and scope of modern guitar amplification. Vypyr amplifiers are based on powerful 32-bit, floating-point SHARC processors that enable highly detailed, accurate modeling as well as vastly enhanced flexibility and features than ever before available in guitar amplification.

Peavey Vypyr Series amplifiers feature up to 24 amp channel models—two channels of 12 popular amps for the first time anywhere—plus 11 editable preamp “stomp box” effects and 11 editable post-amp “rack” effects with dual-parameter control, global reverb and global delay. Players can add the optional Peavey Sanpera™ II foot controller to activate the on-board looper and expand the amp’s 12 built-in presets to 400 programmable presets, with up to five simultaneous effects.

The MMR Dealers’ Choice award joins a collection of other prestigious awards for Peavey’s Vypyr amps, including Product of the Year and Instrument Amp of the Year from the Music & Sound Retailer, and the Gold Award for Overall Value from Guitar World.

Peavey Vypyr amps are endorsed by hard rock and metal’s top guitar players, including Corey Beaulieu of Trivium, Matt Tuck of Bullet For My Valentine and Phil Demmel of Machine Head.

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