Peavey Introduces Official House of Blues Licensed Instruments
January 24, 2013, Meridian, MS -- Peavey Electronics®, one of the world's largest manufacturers and suppliers of musical instruments and professional sound equipment, proudly announces the expansion of its licensed product lines with the addition of products created in partnership with the iconic House of Blues® and brokered by Live Nation Merchandise.
The new line joins Marvel Entertainment, LLC, and Jack Daniel’s® on Peavey’s list of artistically designed licensed products. Created for serious collectors and musicians alike, these new musical instruments will feature highly detailed artwork on guitars and accessories.
Hartley Peavey, founder and CEO of Peavey Electronics, commented, “We have worked with House of Blues venues for many years on the audio side. Like Peavey, House of Blues has a passion for music, and our new guitar and accessory license with them will appeal to a wide range of music lovers."
Janet Dwoskin, Vice President of Licensing for Live Nation, adds, “We are very excited to partner with Peavey Electronics. Their high quality product design and standard of excellence perfectly showcase our classic rock ‘n’ roll style.” Allison Meyerson, VP of retail for House of Blues concurs, adding, “We have a longstanding relationship with Peavey that is built on mutual respect. It is a natural progression for us to partner with them on these carefully designed and crafted instruments. Their attention to detail is superb!”
Founded in 1965, Peavey Electronics has been a leading manufacturer and supplier of musical instruments since the company revolutionized guitar making by introducing computer-aided manufacturing techniques in the 1970s to vastly improve quality and consistency. Today, the methods Peavey pioneered are the industry standard worldwide.
Peavey’s House of Blues musical instruments and accessories will be available in 2013 at specialty and major national retailers.
About the House of Blues
The House of Blues grew out of founder Isaac Tigrett's love for the unique American art form known as the "the Blues." Weaned on this music during his early childhood in Tennessee, one of Isaac's goals was to introduce the world to the music of the rural south, including the Blues, Rhythm and Blues, Gospel, Jazz and Roots-based Rock & Roll. The very first House of Blues opened its doors in a converted historical house in Cambridge, Massachusetts in 1992 and is home to live music, original folk art, and delta-inspired cuisine. The House of Blues is dedicated to educating and celebrating the history of Southern Culture and African American artistic contributions to music and art. More at www.houseofblues.com
About Live Nation Merchandise
Live Nation Merchandise is the merchandise and licensing division of Live Nation Entertainment representing over 150 top music and concert artists worldwide. For more information, please visit www.lnmlicensing.com
Founded in 1965, Peavey® is one of the world’s largest manufacturers and suppliers of musical instruments and professional sound equipment. Peavey has earned more than 180 patents and distributes to more than 130 countries. Peavey and its MediaMatrix®, Architectural Acoustics®, Crest Audio®, Composite Acoustics® and Trace Elliot® brands and affiliates can be found on concert stages and in airports, stadiums, theme parks and other venues around the world. To find out more, visit www.peavey.com