Peavey Electronics® and The Beatrix Girls Announce Licensing Partnership

June 13, 2013

The Beatrix Girls, an innovative new line of collectible pop-star dolls driven by original music, announces a comprehensive strategic promotional partnership with Peavey Electronics®, one of the world’s largest manufacturers and suppliers of musical instruments and professional sound equipment.  As part of the agreement, the new doll line will hit center stage for the first time with their very own, customized Peavey branded instruments.    
 
“With their rich heritage and wildly respected background in the music industry, it made perfect sense for us to partner with Peavey Electronics,” said Mary Mueller, Vice President of Global Marketing and Strategic Partnerships, The Beatrix Girls. “Both companies share a passion for music and for empowering and inspiring young musicians,” added Mueller. 
 
“The Beatrix Girls is a burgeoning entertainment pop-star brand, and we are looking forward to working with Peavey Electronics to help further expand The Beatrix Girls’ reach to girls through music,” added Sherry Gunther, creator and Chief Executive Officer of The Beatrix Girls.
 
With fully developed personalities, The Beatrix Girls band members Brayden, Ainsley, Lark and Chantal live and interact in the human world—producing real music, real hits, and real fans—kids can collect their music, join their fan club, and vicariously live the fantasy of being a pop-star through play. The Beatrix Girls songs are written and produced by a Platinum winning song-writer / producer who writes for some of the top pop stars today. 
 
Peavey Electronics has been a leading manufacturer and supplier of musical instruments since the company revolutionized guitar making in the 1970s. Today, the methods Peavey pioneered are the industry standard worldwide. “We are thrilled to be working with The Beatrix Girls as they make their U.S. debut this fall,” said Mary Peavey, President of Peavey Electronics. “The line has already generated huge industry buzz and we are looking forward to getting our products in the hands of aspiring new artists who want to live The Beatrix Girls’ dream.”
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