Peavey Partners with Riversong Guitars to Expand U.S. Distribution

Peavey announces a U.S. distribution partnership with Canadian guitar manufacturer Riversong Guitars. The collaboration was officially unveiled at the 2023 NAMM Show in Anaheim, Calif., solidifying a strategic alliance between the two companies in which Peavey will distribute Riversong’s acoustic guitars throughout the United States. With Peavey's extensive distribution network and their mutual commitment to innovation, the partnership aims to provide dealers with a diverse range of high-quality acoustic guitars that cater to a wide spectrum of musical styles.

Headquartered in British Columbia, Riversong Guitars has gained international recognition for innovative designs and unparalleled sound. Founder Mike Miltimore's passion for guitar-making is deeply rooted in his upbringing. His father Lee Miltimore owned Lee's Music, one of Peavey's largest dealers in Canada for the past 30 years, and Mike was likewise inspired by Hartley Peavey’s ingenuity. The business and creative insights Mike gained over the years led him to wonder if there was a better way to construct his favorite instruments. That curiosity culminated in Riversong Guitars, blending modern, cutting-edge manufacturing techniques with a master craftsman’s attention to detail.

Over the years, Riversong Guitars have earned numerous awards, graced prestigious stages worldwide, and garnered critical acclaim for their excellent quality and tonal versatility. A centerpoint is the patented neck-thru design that increases resonance by decreasing bulky bracing. Most recently, Riversong captured the prestigious Dealer’s Choice Award for their River Pacific P2P Acoustic Electric Guitar, beating out international guitar brands Martin, Taylor, and Yamaha.

Still, breaking into the highly competitive U.S. market presented a unique challenge for Riversong Guitars. At the same time, Peavey recognized the absence of traditional acoustic guitars within the $600 to $3,000 price range in their own product portfolio, aligning with their demands as well as the needs of their domestic dealers. In a serendipitous meeting, Miltimore and Peavey COO Courtland Gray engaged in a conversation that inspired the agreement.

The distribution of Riversong Guitars through Peavey's U.S. channels has already commenced following the NAMM Show. Guitar enthusiasts, retailers, and musicians alike can look forward to experiencing the high quality and craftsmanship that define Riversong Guitars.