Summer NAMM: Peavey Unveils New Custom Shop Interface

Custom Shop InterfaceAUSTIN, Texas (Summer 2006 NAMM exhibit #1746) — Musicians will be able to design and buy one-of-a-kind Peavey instruments in the all-new Peavey Custom Shop, a real-time online interface that will debut in beta format at Summer NAMM exhibit 1746.The new Peavey Custom Shop will take musicians step by step through the process of designing custom Peavey guitars and basses to their own specifications. This new interface is the only online custom shop that offers a custom color palette where users can dial in their exact custom color or choose from a bank of standard colors. In addition, the Peavey Custom Shop will allow musicians to submit their orders online immediately or save their creations and upload for future purchase.The Peavey Custom Shop will see its official launch at in Q4 2006. Visit to view a QuickTime tour of the Peavey Custom Shop by Hartley Peavey, founder and sole owner of Peavey.Peavey revolutionized guitar making in the 1970s with its T-60, the first guitar made using CNC computer-controlled machinery. The T-60 bridged the gap between the vintage and modern eras in guitar making, and nearly three decades later the musical instrument and sound equipment giant's guitar manufacturing innovations have become industry standards.