Peavey Chooses Shopatron to Host Online Checkout & Integrate Retailers

Shopatron to Host

PEAVEY INT'L. HEADQUARTERS- Peavey has aligned with Shopatron, a leading provider of eCommerce solutions,tohost its online sales program.

In this alliance, Shopatron will host Peavey's online checkout and order management processes. Shopatron provides secure and reliable checkout, and uses proven best practices to increase order conversion. Peavey's online orders will be directed into Shopatron's Coex Freedom order exchange for fulfillment by music retailers across North America. Retailers will also be engaged as In-Store Pickup partners.

The Peavey website,,will give consumers access to their full line of products, including amplifiers, musical instruments, accessories, apparel and loudspeakers.

'With our new eCommerce initiative, we will grow sales and integrate our retailers into the fulfillment process,' said Courtland Gray, Chief Operating Officer at Peavey Electronics. 'Times are difficult across all industries now, and we want to support our retailers by providing them with orders from our website.

'By integrating with our retailers, we can also give consumers a variety of choices for receiving their online orders. A shopper can now purchase a new guitar or amplifier online at and enjoy the convenience of in-store pickup at their favorite local music outlet.'

Ed Stevens, Founder and CEO of Shopatron, added, 'Peavey is one of the most respected brands in the music industry. We are gratified that they have selected Shopatron as their eCommerce partner.

'Peavey will benefit from Shopatron's extensive knowledge of eCommerce and order management. Peavey can focus on growing sales and the Peavey brand, without worrying about details, such as current best practices in eCommerce. We'll take care of that for them.'

The Peavey website will use Shopatron's Checkout + Coex Freedom beginning in Summer 2009.

Shopatron, Inc., the leading provider of global eCommerce solutions for consumer goods industries, allows its merchants to engage consumers with a fantastic experience, from shopping through fulfillment. Orders placed on Shopatron merchant websites are filled by a managed, distributed network of fulfillment partners, typically local retailers. Local fulfillment speeds delivery, motivates fulfillment partners to stock more inventory, and facilitates In-Store Pickup, a convenience valued by a majority of online shoppers.

Headquartered in San Luis Obispo, CA, Shopatron operates Coex Freedom, an order exchange with more than 600 merchants and 10,000 fulfillment partners across 35 consumer products industries. Some of Shopatron's merchant clients include Berkley Fishing, Brooks Running, Callaway Golf, Johnson Outdoors, Mammut, MK Diamond, Nordica, Panasonic, Spy Optic, Stearns and Thule.