PEAVEY INT'L. HEADQUARTERS — Music-industry tastemakers who attended a major music-products trade show in Austin, Texas, are praising the innovation and high-end craftsmanship emerging from the new online Peavey Custom Shop. Peavey won Best In Show honors at Summer NAMM, an annual gathering of music-industry leaders and retailers, for PeaveyCustomShop.com, the exclusive new online portal where musicians can design their own one-of-a-kind musical instruments. "With the Peavey Custom Shop, Peavey has taken our culture's love of customization and adapted it to the guitar market," said Zach Phillips, editor of Music Inc Magazine and contributor to NAMM's Best In Show panel. "This is no small feat, especially considering the depth of features that Peavey lets customers tweak when building their custom guitars. And the company has the corporate integrity to include its loyal musical-instrument retailers in the sale of these guitars by letting retailers fulfill orders. For me, it was an obvious Best In Show winner." The Peavey Custom Shop features a unique web-based application that takes musicians through the process of designing custom musical instruments to their own specifications. Located at www.peaveycustomshop.com, this interface is the only online musical-instrument custom shop that allows users to dial in the exact colors they envision for their instrument from more than 16 million options, or upload any graphics to their guitar. "Peavey is the first and only musical-instrument builder to offer musicians a truly unique way to personalize their instruments," says Hartley Peavey, founder and CEO of Peavey Electronics. "Now we're inviting musicians deeper into the design process by creating an innovative way for them to put any picture or graphic on their guitars." The first instrument to offer this customization is the Peavey HP™ Special, which has appeared on the covers of magazines such as Guitar World Buyer's Guide, Músico Pro, Recording, Premier Guitar and Music Inc, and has won Guitar World's Platinum Award for Quality & Design. Peavey Custom Shop musical instruments are crafted by seasoned luthiers in Mississippi, the Birthplace of American Music, where Hartley Peavey founded his globally successful company in 1965. Peavey has designed signature product lines for artists and brands as diverse as Joe Satriani and John Taylor (Duran Duran), Jack Daniel's® and Orange County Choppers®. Peavey revolutionized guitar manufacturing in the 1970s with its T-60™, the first guitar made using CNC computer-controlled machinery. The T-60 bridged the gap between the vintage and modern eras in guitars, and today Peavey's guitar-making techniques have become the industry standard.