January 13, 2011, ANAHEIM, Calif. (NAMM exhibit #5740, Hall B)—Peavey® Electronics, one of the world's largest manufacturers and suppliers of musical instruments and professional sound equipment, is pleased to announce a new distribution partnership with Japanese distributor Kyoritsu Corporation. Under the terms of this alliance, Kyoritsu Corporation will be Japan’s sole distributor of Peavey MI and Pro Audio products.
Kyoritsu Corporation is one of Japan’s largest distributors of musical instruments, accessories and related products. Founded in 1979, Kyoritsu boasts an extensive sales force and numerous offices and distribution centers throughout Japan.
“We’re thrilled to have Kyoritsu Corporation as our distribution partner for Japan,” said Courtland Gray, Chief Operating Officer of Peavey Electronics. “Japan is one of the most important markets in the world, and we believe Kyoritsu Corporation is the right partner to represent the Peavey product line and will help us increase our market share in the region. We look forward to a long relationship which will see us both grow and prosper.”