Peavey Electronics® announces it will utilize new distributors for the European market. Musik & Technik will be the new Germany and Austria distributor, Musik Meyer BeNeLux will distribute the Peavey lines in Belgium, Netherlands and Luxembourg, and Musik Meyer AG will be the distributor in Switzerland.
"The decision to partner with the Musik Meyer Group was given great consideration," said Courtland Gray, Chief Operating Officer of Peavey Electronics. "After looking at numerous opportunities with other distributors, we realized that this company is best positioned to enhance Peavey and grow its presence in that territory," said Gray.
"This giant U.S. amplification and instrument brand is a welcome addition to Musik & Technik’s existing catalogue of exclusive products," said Michael Baader, General Manager of Musik & Technik. "Peavey Europe’s recent transition to full distribution has been well-documented. To know we will be working with a company able to recognise and address the big changes and challenges in our industry fills me with great confidence. For musicians around the world Peavey is recognised as a truly iconic brand and I can’t wait for us to start playing our part in the continuation of Peavey’s 50 years of success."
Baader added, "Peavey is a key part of our growing portfolio of top-line professional brands, and we are looking forward to getting our dealers stocked up again."
Initial stock is due to arrive in the middle of April 2015.