PEAVEY INT'L. HEADQUARTERS - Music-product retailers from across the U.S. have honored Peavey with a Dealers' Choice Award through Musical Merchandise Review (MMR) magazine for Sound Reinforcement Line of the Year, a distinction the company has earned every year since 2004. The MMR award honors products such as the best-selling PR™ Series loudspeakers and the innovative Versarray™ professional line-array system, which has been featured at major festivals such as the New Orleans Jazz & Heritage Festival and Chicago Blues Festival, and in world-class music venues like Ground Zero Blues Club, the Mississippi Delta blues juke joint co-owned by Morgan Freeman. The USA-made Versarray is also the exclusive sound system of the 207,000-watt, traveling Jägermeister® Mobile Stage. "The Versarray line-array system has expanded our business in the high-end concert sound market with a very innovative, patent-pending product," said founder and CEO Hartley Peavey. "It is very rewarding to see how our hard work is making a difference in both live-event productions and the businesses of our independent retailers!" Peavey has won a Dealers' Choice Award every year since the survey's inception in 1993, and in 2005 received a Special Appreciation Award for Hartley Peavey's unwavering dedication to retailers and technological innovations during his first 40 years as a manufacturer. MMR's annual Dealers' Choice Awards are determined by feedback provided by retailers across the U.S. and announced at the NAMM (International Music Products Association) trade show in Anaheim, Calif. The industry publication has covered the music products industry since 1879.