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Peavey Impulse 12D Wins MMR Dealers' Choice Award

Music-product retailers have honored Peavey with the Sound Reinforcement Line of the Year Award in Musical Merchandise Review (MMR) magazines annual Dealers Choice Awards for the second year in a row. Peavey has won a Dealers Choice Award every year since MMR established the award in 1993.

Peavey won the 2011 Sound Reinforcement Line of the Year for the Impulse 12D powered loudspeaker enclosure, which brings together high power, pristine audio clarity and light weight through advanced technology such as Peaveys revolutionary IPRpower amplifier and a true ribbon driver.

Sound reinforcement has been an integral part of Peaveys legacy since I founded this company in 1965, said Hartley Peavey, founder and CEO of Peavey Electronics Corporation. From field-replaceable speaker baskets to the worlds first digitally configured and controlled audio system, Peavey has pioneered many innovations in the science of sound. The Peavey Impulse 12D represents the next technological step in efficient, powered sound reinforcement solutions.

The Peavey Impulse 12D incorporates exclusive Peavey audio innovations to provide unprecedented power, sound reproduction and light weight. Featuring a true ribbon driver based on the Peavey Versarray line array ribbon, and a 12 Peavey Black Widow loudspeaker engineered with dual voice coil, push-pull technology and a neodymium magnet, the Impulse 12D produces full-range sound for multiple live audio and music applications.

Utilizing Peavey's revolutionary IPR power amplifier technology, the Peavey Impulse 12D enclosure produces 1,200 watts of power with a lightweight, switch-mode power supply and a high-speed class D topology that yields the highest audio resolution.

The Impulse 12D back panel features two input channels and a line output, with a mix of I/O options such as combination XLR-¼ jacks, RCA and install-ready Phoenix connections. Input channels 1 and 2 also have mic/line source switches and gain controls. The Auto-Off function automatically shuts off the power when it no longer detects a signal, while the Line Out allows the user to chain multiple units or send the input signal to another source.

The DynaQ section offers advanced equalization features such as Bass Enhancer, which is an overall loudness boost; a Music/Speech switch that provides optimized EQ settings for each audio type; and Contour, specially configured for program music. Users can expand the number of inputs, EQ options and more through the new Peavey Powered Enclosure Expansion Modules.

The Impulse 12D is housed in a rugged polypropylene molded enclosure with top, bottom and side flying point inserts and a molded-in pole mount.

The Peavey Impulse 12D is available now from authorized Peavey dealers. Please visit to find a dealer near you.

About Peavey
Founded in 1965, Peavey is one of the worlds largest manufacturers and suppliers of musical instruments and professional sound equipment. Peavey has earned more than 180 patents and distributes to more than 130 countries. Peavey and its MediaMatrix, Architectural Acoustics, Crest Audio, Composite Acoustics and Trace Elliot brands and affiliates can be found on concert stages and in more than 10,000 airports, stadiums, theme parks and other venues around the world. To find out more, visit


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